It stinks to high heavens whenever you compete against a brand with an established online presence.
These uphill battles are often time-consuming, expensive, tedious, and frustrating. This is especially true if you don’t have a clearly defined Internet marketing strategy, let alone a high-impacting one that’s going to give you an edge over your competitors.
If you’re looking for internet marketing shortcuts that you can use to overtake your competitors as the leading brand in your industry, then allow me to share these three marketing tips.
Whether you’re doing multi-channel or omnichannel marketing, the tips that I’ll share with you will help you get more traffic, better brand recognition, generate leads or even build relationships with strategic individuals on the internet — all of which you can use to explode your business’s growth, and be seen as the number 1 authority in your industry.
Does that sound good to you? Let’s hop right in, then.
1. Collate and Improve. Build a skyscraper.
To be very specific, I’m talking about collating your competitors’ best content, improving it, and making it an ultimate guide.
Think along the lines of Brian Dean’s Skyscraper technique.
The game plan is for you to create one epic content that houses boatloads of information that your audience might need. That way, instead of them having to read 3 – 5 different resources on the web to get all the information that they need, they can simply go to your content and have everything in one place.
There are a lot of good things that can come out of this strategy:
- These type of content are usually lengthy because they are comprehensive. Google loves lengthy content. In fact, some data suggests that the average word count of the page’s ranking number 1 in Google’s SERPs (Search Engine Results Pages) often exceeds 1800+ words.
- Your audience will love you for taking the time and effort to publish something so epic, that they no longer need to do further research. This helps them save time and the headache of looking for other sites.
- You’ll become the go-to guy whenever you audience needs help, or if they have questions about your niche. This opens up a lot of opportunities for you to sell them your products since you can position your products as the solution to their problem.
Of course, I’m just scratching the surface with the points that I mentioned above. As you can probably imagine, there are a plethora of benefits that you can get from using this strategy.
Here’s a bird’s-eye view of how to execute this strategy:
Step 1: Type in your keywords in Google’s search box. Use multiple variations of the search phrase so you can see the guides that have been published about the topic.
Step 2: Get the top 5 articles on the SERPs. Open each guide then take note of all the topics covered on each post.
* Note – Don’t just get the first five results of the SERPs. Some of these are just homepages or ads. What you want are actual posts or articles.
Step 3: Open a new word processing file like Google documents. Add all the topics that you took note of as an outline to your word processor. Trim your outline to make sure that your guide doesn’t become fluffy. Only include the topics/subtopics that you think add real value to your audience.
Step 4: Start writing the content based on the outline that you created.
Step 5: Publish your content then market it strategically like your life depended on it. :) This bit is important because no matter how epic your content is, no one’s going to be able to see it considering how noisy the internet has become.
If you follow the steps that I outlined, you should be able to create a massive content that your audience will love, which in turn will help you rank on the SERPs, get more traffic, and more leads and sales.
2. Use discount coupons strategically.
Hold your horses.
Trust me. You need to read this.
I know that you’ve probably used coupons on your website at one point. After all, the discount coupon strategy is so mainstream, that even your neighbor’s 4th grader probably knows about it.
Even having said that, however, I was surprised to see how most business owners limit the way they’re using their discount coupons by only publishing them on their websites.
Instead of doing just that, you can add your coupons on discount coupon websites as well.
This strategy works like magic because those who visit popular discount coupon websites are often easy to sell because they’ve already made the decision to buy a product. They’re just looking for the biggest bang for their buck by looking for discount offers. Not only that, these types of websites often have millions of monthly traffic, and are a good place to get more engagement and shares.
To solidify my point, let’s take a look at Dealspotr. If you run the website through Similarweb, you’ll quickly realize that the website has an estimated monthly traffic of 1 million, and the majority of the visitors are from the United States.
Another benefit that you can get from these types of platform is how their users often love to engage with other users. You’ll see people sharing, voting, or commenting on the discount coupons posted.
Can you see how powerful this platform can be when it comes to marketing your discount coupons? When you’re using this strategy, the most obvious benefit you can get from it is you having an increase in sales. You’d want that, don’t you?
3. Epic customer support + upselling your products = $$$
You might not have noticed it, but when you’re doing customer support, you are also marketing to your customers.
It’s interesting how a lot of business owners fail to see this. They tend to take customer support as something that’s entirely separate from marketing or sales.
I think that’s a big mistake.
When you think about it, customer support, marketing, and sales, have a huge overlap between them. Because as your customer support team addresses the problems that your customers are facing, they need to sell their solutions, and as they sell they do that, they can strategically pitch or upsell your products (which is what marketers do).
When business owners and marketers fail to see this overlap, they end up leaving a lot of money on the table.
To make this strategy work; however, two crucial elements needs to be in place:
1. Your team needs to be able to provide incredible customer support.
I’ve reached out to 19 industry experts in the past asking them about their one best tip to providing stellar customer support. If your customer service agents aren’t as effective in providing customer support, then you can have them check out the guide.
Remember that providing amazing customer support is the foundation of this strategy. Without it, this method of marketing is bound to fail.
2. Your team needs to be able to upsell your products strategically.
This bit requires skill. A decent amount of it, I might add.
Your customer support team needs to be able to transition smoothly from answering their callers’ questions, to upselling your products as the solution to their problems.
If they can pull this off the right way, their callers’ won’t feel sold at. The only thing they’ll see is the agent trying to solve their problems.
What I like the most about this strategy is you no longer need to employ any new tactics, or set up new assets like websites, etc.
This strategy is more of an idea or a principle. You just need to integrate it into your existing team that handles customer support, and you should be good to go.
Are there ideas, strategies, or suggestions that you’d like to add? Please share your thoughts in the comments section below. Cheers!