On average, content marketing costs 41% less than paid search, and yet, it is 70% better in generating sales.
With the right approach, engaging your customers with personalized, valuable content is more effective than bombarding them with generic ads.
Plus, given how people read text messages within 3 minutes of receiving them, you’ll optimize the delivery of your content with SMS marketing.
In this guide, we’ll take a look at the ways to use content and SMS marketing to grow your business.
What is Content Marketing?
Content marketing helps you engage your target audience by providing them with high-quality, relevant content to attract and retain their interest and achieve your campaign goals.
How Can Content Marketing Help Your Business Grow?
Using the right content marketing strategies can give you excellent returns and will help you grow relationships with your customers and ultimately, your sales.
Check these other benefits of content marketing and see they tie in with your entire approach.
It increases brand awareness
It’s not enough to make or sell high-quality goods or services to develop customer relationships.
You’ll need to build brand awareness to sustain those relationships and encourage loyalty from your customers.
Create brand awareness by producing high-quality content across appropriate channels to get your brand in front of audiences and present your products as solutions to their problems.
Building killer content — that is, those that provide value and address customer pain points can optimize your brand awareness and recognition.
Plus, publishing relevant content can demonstrate your values and identity as a company and draw people to your website.
It drives traffic to your site which results to boost in sales
Move your potential customers along your marketing funnel from the point of awareness of their need to the purchasing stage by educating them with your content.
For instance, optimizing your content to answer questions that your target audience search online increases your chances of ranking higher in search engine results pages.
This gives you more opportunities to turn visitors into leads and paying customers.
Use the right approach, such as performing an SEO audit, to help you analyze your website based on vital search engine factors.
With this, you’ll assess how well your website’s technical structure, as well as off-page and on-page elements (including content) relates to best SEO practices, and identify issues and recommendations for improvement.
What is SMS Marketing?
Short Message Service marketing or SMS marketing is an approach that employs texting targeted messages to your prospects and existing customers.
SMS marketing has one of the highest open rates, making it an excellent channel for reaching more of your customers.
Texts are opened up to 98% of the time, higher than all other advertising options, which also makes it a method for sending your time-limited offers, brand updates, etc. to users who gave consent to receive your marketing messages.
How Can SMS Marketing Help Your Business Grow?
Establishing an SMS marketing approach that matches your capacities and campaigns goals will drive excellent ROI for your efforts.
Check these other SMS marketing benefits.
It builds strong customer relationships
SMS marketing heightens your engagement with your customers since it’s easy to collect their phone numbers (i.e., through a signup form).
Depending on your campaign, most SMS marketing messages are compact and conversational, allowing you to make them more personalized for your target audience.
It’s also a great way of reaching out quickly and consistently to your customers and ensuring that their experience with your brand is positive and ongoing.
This paves the way towards strong customer relationships, which will ultimately lead to your growth.
Updates your customers in real-time
SMS is a great channel to send out targeted, relevant messages to clients to engage them better.
Send out personalized messages to your customers at just the right moment and offer them rewards or inform them of an exclusive discount on your site.
It’s a useful, cost-saving technique to use during peak retail seasons too.
Send text blasts during the holiday season when you’re having a big sale, or hosting a contest instead of printing flyers or buying sponsored ads.
Strengthen customer relationships as well with lowered response time by immediately answering their questions and concerns via text message.
How to Incorporate Content and SMS Marketing
Grow your brand by grabbing the interest of your customers with swift content delivery and tailoring it to their wants and needs.
An excellent way to do this is by integrating your content marketing with your SMS marketing strategies.
Text messages even have eight times the response rate of email.
Use this to your advantage by considering the tips below.
- Use SMS marketing to cross promote your content. Including your text marketing program in your social media posts and newsletters and providing exclusive offers for users who opt-in can help increase your engagement and conversions.
- Utilize SMS to update customers on new content. Boost your customer engagement by sending your target audience alerts when you publish new blogs and other marketing content.
- Monitor your strategies. Assess the performance and value of engaging your customers through SMS and content marketing by using a powerful marketing attribution software.
This helps you improve how touchpoints, events, and actions in your integrated content and SMS marketing strategies will contribute to the success of your campaigns.
- Use SMS marketing to support your content marketing. Send interactive content such as fun text-to-win campaigns, contests, and surveys that customers can participate in without going online and include a CTA that directs them to your content.
Although using content marketing or SMS marketing on its own will help you achieve your campaign goals and get excellent returns, integrating the two will kick your strategies up a notch.
Find the best approach of using content and SMS marketing together and you’ll have a killer strategy that will increase your engagements, website traffic, customer base, grow your sales, and, ultimately, your business.
What do you think about content and SMS marketing together? Share your thoughts with us below.