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Should you buy SEO articles?

How much do SEO articles cost?

Which SEO content writing company should you hire?

If you’ve been asking these questions all along, then you’re in the right place.

In this in-depth guide, we’ll talk about the crucial info you need to know when you buy SEO articles.

Table of Contents

Chapter 1: Which SEO Content Writing Agency Should You Hire?

Chapter 2: Should You Buy Cheap SEO articles?

Chapter 3: What’s the Cost of Hiring an SEO Article Writing Service?

Chapter 4:  DIY: SEO Content Writing Tutorial

Chapter 5: What are the Best Content Writing Tools for SEO



Chapter 1: Which SEO Content Writing Agency Should You Hire?

If you want to buy SEO articles for your core business, choosing the right agency for the job is crucial.

Let’s kick things off by highlighting the types of SEO content writing agencies you should hire:

1. Results-based SEO writing services

Answer this: What do you want to achieve with your content?

Do you buy SEO articles simply to furnish your website—make it look prettier?


You buy SEO articles because you want high-quality organic traffic.

This brings us to the two classifications of writing agencies: 

  • Output-based: Agencies that focus solely on writing content.
  • Results-based: Agencies that focus on marketing results.

Both types of agencies could have expert article writers on their roster. And, if they do, you can expect them to consistently deliver quality work.

“Great, new content for my website!”

Articles from output-based agencies may look and sound great.

The downside is, that they won’t help you promote or even optimize those articles for search engines. This significantly hurts your chances of getting more traffic to your content.

Keep in mind, that content without readers is meaningless.

That’s why an agency that focuses on results doesn’t stop at content creation. In fact, they don’t even start with it.

A results-based agency’s services begin way before the writing process.

For example, we at Outrank Digital help clients develop content plans that generate long-term value. This involves content mapping using the “Hub-and-Spoke” model and extensive keyword research with tools that a full-service SEO agency uses.

To top it all off, we also upload completed SEO articles directly to our clients’ CMS. They just have to sit back, relax, and watch the traffic roll in.

TL;DR: Results-driven agencies are a tough bunch who will go up and beyond the order details. They’re dead set on bringing relevant, organic traffic to help customers reach their marketing goals.

2. Agencies that do keyword research and SEO

There’s a whole science behind the creation of quality SEO content.

In addition to writing the post, you also need to spend hours generating content ideas and looking for viable keywords. Of course, the SEO articles themselves must be thoroughly optimized for higher search engine rankings.

Doesn’t sound too sexy, right?

If you plan to hire SEO writing article services, find a writing agency that does it all.

There are tons of agencies out there that offer content research, keyword research, and content optimization for a price. Some even offer to help with the development of content marketing strategies with the help of dedicated account managers.

Just be careful—these “add-ons” can easily knock you off-budget.

Remember, it takes much more than keyword research and content optimization to reach Google’s first page. You also need to spend thousands of dollars a month to secure quality backlinks.

Luckily, there are results-based agencies that integrate SEO in their content creation.

Take us, for instance.

If someone orders an SEO article from us, they get the whole shebang. That includes keyword research, optimization, and link building—without worrying about any additional cost.

3. SEO article writing services with premium tools

When hiring content writing services, ask about the tools they use for SEO article creation.
How do you trust a company that doesn’t even bother paying for tools?

Here’s a hint: you don’t. 

Any self-respecting agency invests in paid tools for plagiarism checks, editing, and most importantly, SEO.

Otherwise, you might as well buy SEO articles from a low-budget freelancer.

Premium content tools help agencies deliver the best possible content for your money, while also ensuring higher conversion rates. They also allow for faster turnaround times.

At Outrank Digital, our core writing services depend on a number of tools to meet our standard quality level.

For one, we use Ahrefs to create SEO-focused content plans. We then export our keywords to SurferSEO to expertly and seamlessly weave them into our SEO articles.

That’s just the tip of the iceberg.

To learn more about our custom content writing services, don’t hesitate to contact me by clicking here. We can help you create anything, including quality press releases, blog posts, landing pages, product descriptions—all at a reasonable price.

Chapter 2: Should You Buy Cheap SEO articles?

Nope—it’s too risky.

Proven SEO writers on freelance marketplaces make hundreds of dollars for a single blog post.

If you find an agency that offers cheap SEO articles, you’re dealing with a content mill.
These are organizations that simply outsource hundreds, if not thousands, of SEO writers from different corners of the world.

We’re not saying that a writer three continents away isn’t capable of producing good content. But if you’re already paying the agency peanuts, imagine how much less that writer gets.

With low rates, outsourced content writers mostly work on multiple SEO articles a day to make ends meet.

That means they can’t dedicate 100% of their time and attention to your projects. Not to mention that writers from content mills don’t share the organization’s vision.

Without a sense of cohesiveness, don’t expect them to create content that aligns with your brand’s messaging.

At the end of the day, skilled, persuasive writers know how to move up the ladder.

To find them, don’t start with a content mill.

They may begin their writing journey there. But once they reach their peak, they’ve already moved on to a higher-paying agency or their own freelance business.

If you have questions about our writers, schedule a 30-minute call right here.

Chapter 3: What’s the Cost of Hiring an SEO Article Writing Service?

Hiring world-class SEO article writing services aren’t cheap.

In fact, some of the most experienced writers in the business charge up to $800 per post. They even charge up to $3,000 for SEO copywriting on a website homepage.

Screenshot of SEO article writing service packages from Writer Evan's page
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Want to dial it down and hire a freelancer instead?

If you’re looking for top writers, be prepared to spend top dollar.

A survey conducted by ClearVoice revealed that the majority of expert writers charge upwards of $1 per word. That’s $1,500 for a 1,500-word article.

Screenshot of a freelancer's charges from ClearVoice
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There’s no doubt that expert-level freelancers and content writing service providers can provide top-quality SEO articles.

But, then again, you can get so much more with a results-driven agency that goes beyond SEO article creation.

An SEO article with us, for instance, comes with a long-term content plan, keyword research, optimization, and link building.

We have published on sites like SEMRush, Yahoo, and You’ll also find our work on clients’ websites like KeepTruckin and Vonage.

If you like, contact me and we’ll talk about it moreover the phone. Just request a 30-minute call right now—you’ll have 30 minutes to ask all your questions for free!

Chapter 4:  DIY: SEO Content Writing Tutorial

Whether or not you want to hire an agency, you need a deep understanding of SEO content writing.

This will help you ask relevant questions and make informed decisions when engaging potential service providers. At the same time, it gives you the option to write your own content.

That said, we present you with this content writing tutorial.

Step 1: Look for content ideas (30-60 minutes)

The number one rule in content marketing is to write for your audience.

Don’t just talk about your products or the company as a whole. If you want your content to pull in readers, cover topics that your target audience cares about.

There are several ways to find content ideas: 

  • Ask your audience. Run a survey on social media to get suggestions on what to write about. Ask them directly using a post or use built-in poll and survey features on platforms like Facebook and Instagram.
  • Look at Google Autocomplete suggestions. Find out what users are looking for on Google by looking at Autocomplete suggestions. You can get more ideas by scrolling to the “People also ask” section.
  • “Borrow” ideas from top competitors. Your top competitors already have loads of SEO articles that rank well and generate recurring traffic. Feel free to use their ideas to create original content for your website.
  • Use content research tools. Platforms like HubSpot and Portent can provide you with a quick list of content ideas. They are, however, formulaic and won’t be useful in the long run.
  • Check out Q&A sites and communities. Q&A websites like Quora are a goldmine of questions that can be turned into high-demand content ideas. The same goes for an online community website like Reddit.
Screenshot of Quora's Q&A post
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Using the strategies above, consider planning multiple posts in advance. This will streamline the keyword research and internal linking processes—both of which are essential to on-page SEO.

Consolidate your content ideas in a spreadsheet or a content planning platform. You’ll need it to plan other aspects of your SEO content plan, like target keywords and internal link URLs.

Step 2: Do keyword research (60-120 minutes)

The heart and soul of SEO writing is keyword optimization. And for that, you need to do in-depth keyword research to find the most valuable targets.

We recommend investing in a top-tier SEO research platform like Ahrefs to get it done.
With the “Keyword Explorer” feature, you can easily come up with hundreds of keyword ideas for your SEO campaign. It will also reveal vital metrics that will help you choose your target keywords, such as: 

  • Keyword difficulty. How hard is it to rank for this keyword?
  • Search volume. How many people search for this keyword?
  • PPC data. How much do advertisers usually spend on this keyword?
Screenshot of Ahref's keyword search result
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When using Ahrefs, remember that the goal is to find long-tail keyword ideas that you’ll insert in your SEO content.

These keywords are longer, more specific, and less competitive than broad, short-tail keywords.

Use the built-in filters to find long-tail keywords that suit your needs.

For example, you can find keywords that contain a specific term (buy, order, etc.). You may also set a minimum search volume for keyword suggestions.

Add your keywords to the list of content ideas you created earlier. Be sure to include important metrics to help your writers prioritize them.

3. Create content outlines (60-120 minutes)

Now that you have your content topics and target keywords, it’s time to put them all together into content outlines.

We’re talking about the actual SEO content template your writers will use to create the article with SEO in mind.

A typical SEO content brief includes target keywords, headers, and specific writing instructions. Ideally, your focus keywords should be mentioned in headers, subheaders, and the content body.

You should also plan how you’ll insert your CTA (call-to-action) in the piece. This pertains to a single line that encourages readers to take action, be it by visiting a link, filling a form, or clicking a button.

4. Write the content (around 5 hours)

Depending on your topic, writing the actual SEO content can take anywhere from a few hours to a couple of days.
Below are a few tips that will help you create winning SEO articles:

  • Mind your brand voice: Remember to use a writing voice and style that matches your audience’s preferences and complements your brand’s identity.
  • Insert images: Whenever applicable, sprinkle a lot of visuals—from screenshots to data visualizations—to make your SEO content more eye-catching.
  • Use lots of headers: Keyword-optimized are not only good for SEO, it also makes content more scannable.
  • Start strong: Write an intro that hooks the audience’s attention. Consider asking a question, stating an unnerving fact, and quoting a famous person.

5. Review and polish (60 minutes)

Before publishing a new article, run it through rigorous proofreading and editing.

Checking for spelling and grammatical errors should be your first step. If you don’t have an in-house editor, use premium proofreading tools like Grammarly and WhiteSmoke.

Screenshot of Grammarly
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Apart from correcting mistakes, polish the overall structure and flow of your content.

Does the order of sections make sense? What parts can be trimmed, removed, or expanded?

Finally, inspect your content for plagiarism using services like Copyscape.

Even if the plagiarism is unintentional, you could still get hit with Google’s penalty stick.

The more efficient way: Hire SEO article writing services

Building SEO-friendly content is a step in the right direction. But if you want to rank in search engines, there’s still a lot of work to be done.

Link building, in particular, can occupy you for weeks or months on end. Lucky for our clients, our SEO article writing services come with free backlinks on the side.

Not just any backlinks—we only target potential link sources with a Domain Rating (DR) of 40+.

Other content writing services charge over $300 for a link like that. And with our nine years of experience in the industry, we figured out a way to offer it as a freebie for every article.
Ask me how we do it and get to know the prompt communication our clients love.

Chapter 5: What are the Best Content Writing Tools for SEO

Wondering how agencies create amazing and SEO-friendly content?

Knowing the tools for SEO content writing will tell you a lot about their operations. That said, here’s a sneak peek at what’s inside a content writing agency’s toolbox:

1. Ahrefs

Screenshot of Ahrefs' homepage
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Ahrefs is our go-to, SEO powerhouse tool. It can help you with content ideation, keyword research, rank tracking, and competitor research.

We also use Ahrefs to identify potential link sources that will maximize our clients’ rankings.

2. SurferSEO

Screenshot of SurferSEO's homepage
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During the writing process, SurferSEO provides writers with real-time SEO recommendations. This includes the number of images to use, useful keyword suggestions, and a target word count.

Our in-house writing team uses SurferSEO on a day-to-day basis to deliver highly optimized articles to our clients.

3. Grammarly

Screenshot of Grammarly's home page
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Grammarly is more than just a grammar checker.

Other than ironing out spelling and grammatical mistakes, Grammarly also helps tailor your writing style to your brand’s voice. Set custom goals related to your target audience, desired formality level, industry, and target intent.

4. Copyscape

Screenshot of Copyscape's page
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Copyscape is a trusted plagiarism checker with a long and successful track record. It only costs 3 cents per scan, making it the most cost-effective and reliable plagiarism checker on the market.

Building SEO content yourself is possible with the right tools. But it’s definitely time-consuming and tedious.

Learn how to simplify the process for you by booking a 30-minute call.