Generating sales isn’t always quick and easy.
You need to capture your audiences’ attention, convince them to accept your offer, and consistently reach out to them — all of which take time and effort.
The good thing is, with determination and the right sales strategies, you can transform new, returning, and reluctant visitors and followers into paying customers.
If you’re wondering how to explode your ecommerce sales, check out these nine strategies.
1. Create relevant content.
Create content around topics your customers frequently ask about.
For instance, if you run a k-commerce business for online entrepreneurship, write a must-have guide for successful online selling for startup owners.
To get ideas for your content, use tools such as Answer the Public. As an example, I typed in “selling online” on the homepage search box and got the following results:
Answer the Public lists various search phrases people enter regarding “selling online.” It even has a visual presentation of these results.
Use these ideas as topics for your content and sprinkle the phrases over your material title, product description, web pages, social media posts, and lots more.
With these content ideation tools, you can create resource materials that interest and draw in your target buyers.
2. Present lead magnets.
Lead magnets are incentives you offer to your potential leads and buyers in exchange for their contact details.
Use value-laden, cheap offers as lead magnets. These can be discounts, free shipping, savings on their first or next purchase, and others.
Below is St. Frank’s lead magnet:
If St. Frank’s visitors provide their emails, they can join their “Collectors’ Circle” and get 10-percent discounts on their first order.
Another type of lead magnet is content upgrades, which can come in the form of ebooks, webinars, or other online resources to be sent or confirmed via email.
Say you wrote a “Most Searched Dropshipping Questions” blog post. Upgrade it by inviting readers to see more queries (and answers) and give their email addresses to receive the material.
With these lead magnets, you can gather email addresses naturally, promote your products in your emails, and entice them with juicy sales offers.
3. Build your email list.
Setting up your email list lets you gather prospects, send relevant marketing emails to the right groups, and transform your subscribers into paying customers.
Build your email list with tools such as Sender.
Sender lets you design your subscription forms according to your site design, customize fields to get needed information, segment your audience, and more.
With tools such as Sender, you can easily and effectively capture potential buyers as recipients of your sales and marketing emails.
4. Announce time-sensitive offers.
Time-sensitive offers invoke the fear of missing out and compel your prospects to sign up before losing that “once-in-a-lifetime” opportunity.
Present your time-sensitive offers through countdowns, limited-time item editions, advance registration for product releases on specific dates, and others.
Search Engine Journal (SEJ) did it in this way:
SEJ used countdowns to show how much time subscribers have left to register for its webinar. The CTA then leads them to fill out a form with their names, email addresses, etc.
Time-sensitive offers urge your customers to secure their access to your product as soon as possible, boosting your sales and profits.
5. Engage visitors with live chat.
When visitors, especially first-timers, remain undecided about your offer, let your sales staff engage them via live chat.
Your correspondents can strike a dialogue by asking visitors what they’re looking for and introducing your product. They should be present at all times to capture your prospects.
Install live chat on your ecommerce site with tools such as Gorgias.
Gorgias lets you talk to your visitors in real-time, automatically trigger live chat campaigns, and respond to comments on your Facebook, Messenger, and Instagram posts.
The tool also detects buyer sentiment and intent, personalizes automated replies, centralizes and supports your customer communications on social media, email, or mobile, and more.
With these live chat functionalities, you can effectively interact and persuade your visitors into accepting your offers.
6. Gamify your pop-ups.
Entice your customers to buy your items by inviting them to enter a game and bag prizes.
1Sale, for instance, used a spinning wheel pop-up where customers can win discounts and claim them when they purchase.
Pop-up games make your customers willing to join because they’re fun and interactive and present chances to buy items at cheaper rates.
Use this tactic once visitors arrive at your website, decide to leave, or at any other time appropriate to your sales generation strategies.
7. Make your CTAs stand out.
Calls-to-action (CTAs) invite your visitors to take action, respond to your offer, and become your potential buyers.
When creating CTA buttons, use verb phrases to keep your text short, punchy, and actionable. Apply complementary, attractive colors to make them pop.
Take a look at SharpSpring’s CTA buttons:
SharpSpring used orange buttons and named its CTAs, “Schedule my demo now” and “Get a Demo,” leading to a sign-up page.
Like SharpSpring, place your CTAs in strategic areas of your site. Do A/B testing to determine which colors, button text, placements, and others, yield the most sales.
8. Offer free trials.
If you’re a SaaS company, offering free trials and demos lures prospects because they can examine your product features and suitability to their needs at no expense.
When offering free trials, make your CTA button noticeable. Use phrases such as “Free Trial,” “Free Product Demo,” and others.
See what Wistia did:
Wistia labeled its CTA button as “Try for free” and colored it red, so it’s extra visible on its blue homepage background.
In giving free trials, simplify your registration process, limit your requested details, ensure you have a trustworthy landing page, and direct your marketing on sales-significant signups.
9. Advertise on social media.
Social media platforms with advertising features let you showcase your ads to your ideal customers and supervise aspects of the ad publication.
For instance, Facebook lets you set up your advertising campaign by determining your goals, target audience, ad placement, budget, and format (slideshow, multi-image, etc.).
Facebook exhibits your ads across devices, and, once they’re up, lets you manage them, measure their performance, and obtain insights.
Other social media platforms offering to advertise are Instagram, Twitter, YouTube, Snapchat, LinkedIn, and more.
By targeting your social media ads, you can transform your followers into paying shoppers.
Ready to explode your sales generation?
Exploding sales doesn’t necessarily happen instantly — but by applying these tips frequently and strategically, you’ll see ultra-positive results over time.
When implementing these practices, focus on your target audience’s needs, highlight their pain points, test and measure your strategies, and find out what works best.
What other sales generation tips do you have in mind? Feel free to write them in the comment section below — and share this article with your colleagues. Cheers!